"Black Tea" is a fictitious tea brand for the anarchistic demographic. I created a packaging and brand identity system that takes tea out of its natural and expected setting (floral, feminine, prissy, sophisticated), and presents it with the design methods used within the Punk/Anarchist ideologies. All of the packaging is made from materials that (with repeated use) will deteriorate over time. The logo and printing on the packaging was hand carved from a linoleum block and stamped to create a consistently spontaneous presentation. This project is examining the fact that, with a powerful brand identity, a product can be completely removed from its original context and naturally placed into one it has never existed in before.



The poster is simply a blown up (19 x 27 inches) version of the smallest packaging. The poster itself contains a grid of 3 different types of content. The left side contains my concept, overlayed on the left in red are the lyrics from The Sex Pistols’ “Anarchy in the UK,” and the right column contains a step by step guide to brew the perfect cup of black tea.




The brand book for "Black Tea" is designed in the style of a punk zine. The brand book consists all of my research, design elements, educational information on tea, among other things. The book was hand sewn (32 pages) and the cover is stamped with a hand-carved linoleum block.