Kyle informed me that his aesthetics are very deeply routed in Sears Roebucks catalogs, a large "Scientific American" book he found in a dumpster, Americana, schizophrenia, insanity, and life in Los Angeles. I decided to create a website that was both cluttered and organized, housing all of the artist's information and work on one page. I curated typography and illustrations to be done for the site by Kyle, and collaborated with the artist to create an identity for himself. The end result is a website that is essentially a Sears Roebucks catalog/ Scientific american that is not selling guns or washing machines, but the artist himself.

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