My dad is a personal injury lawyer based in San Francisco and Redwood City, CA. I decided to brand my dad as the "helpful lawyer," thus making his website more of a place to discover helpful resources as opposed to a place to solely hire him as a lawyer. To create a helpful environment, we worked together to come up with a written language that would be very clear to all who visit the site, as well as interesting features including a resource page and an "ask a question" page to aim to help those in need that may not be quite ready to call a lawyer.